Vodafone is a leading technology communications company in Europe and Africa.
Vodafone’s networks keep family, friends, businesses and governments connected and play a vital role in keeping economies running and the functioning of critical sectors like education and healthcare
We’ve all suffered from bullying at some point in our lives and the older we get our traumas grow with us.
But with the world nowadays starting to see bullying as a real and a major issue, Vodafone decided to tell a story… a really important one. The target was to develop an awareness campaign that goes under one of their Corporate Social Responsibility (CSR) approaches.
The idea was to create an animated video, boosting children with confidence and educating them on how to fight cyber bullying and take actions against such an issue.
Every child out there has a hero inside them, but how did we unleash that hero?
Initially, we made a storyboard for planning the scenes, that was being aimed at young children. We designed basic shapes and bright colours to look relatively like them and to be easier to deliver the message. Then, we divided cyber dangers into four categories.
Character design aimed at young children, are typically designed around basic shapes and bright colors to look relatively like them and to easily deliver the message.
The campaign was aired at Vodafone’s main premises in Smart Village, employees were asked to bring their children as well, masks has been distributed to every child, the campaign went viral among the community and has touched a lot of families, securing a hero in every home out there.
Mental health matters, and we are all against any sort of abuse.
