ProFitEgy is an experienced team of professionals cooperating together to provide total solutions to the fitness enthusiast throughout presenting unique brands to the Egyptian market and the Middle East market. It provides state of the art fitness equipment with up-to-date trainings and education.
The bed, couch, the office seat, and the routine became the norm. ProFitEgy arrived in the fitness market aiming to change that by providing the best fitness equipment and training schemes for clients.
The challenge was to create a brand that radiates energy and vitality yet reflects ProFit’s professionalism and integrity.
Since some of our teams are into fitness, experimenting the equipment and training scheme to ensure It was from a trusted source, was mandatory for the righteousness of the service.
After the testing phase, we visualized an ideal scenario of how we are going to give the company a strong image. Various logo options were suggested, but we settled on ProFit’s initials and the Egyptian flag-inspired colors, which were offered the brand solidity and allowed ProFit to be feel more relatable for the target audience.
Then came the role of the website which we also created, as it did put a much-needed spotlight on the company’s vision, mission and values.
It’s Pro-Fit’s reversed initials (PF) colored in
red, white and black inspired by the Egyptian flag.
Pro-Fit has become one of the official providers of fitness equipment from international brands like Origin Fitness, Gym Pool, Free Motion, and more.
With the help of Fisheye solutions, they also became a main supplier for some of the most recognized gyms and fitness arenas in Egypt.
Mission accomplished.
