Fisheye Solutions

client :
Retaj
SERVICES:
Branding, packaging & Social Media

Who They Are

Introducing RETAJ is the largest residential project in Mecca by Al Khomasiah real estate development company, built in partnership with the Saudi Ministry of Housing within The Private Partnerships Program

Challenge

Our client requested a full branding strategy with a powerful and unique Arabic name for the project. It had to be relatable to the Saudi people, and preferably extracted from the Holy Quran scripture.

At the same time, they requested a modern name that was never used in Mecca, along with a logo typeface that must have a representative appearance symbolizing Islam as a religion and the culture of the country. 

Solution

After hours of researching, we finally came up with a name that is of an Islamic, Arabic origin. “RETAJ” a name that means “The Great Door” according to Arabic origins, or “The special cover of the Holy House of God (Kaaba)” according to the United States, and “The Gift” according to Swedish origins. So, this name was given to suitably describe the residential project. The Great Door for your new destination.

As for the colours of the brand, we made sure that they revolve around the Saudi Arabian culture and nature. Earth tones were our go-to, as the palette describes the project’s atmosphere elaborately

As for fonts, we had to use Arabic calligraphy, since it is the most important art form of the Islamic culture. It can be found in every century of Islamic history, every branch of aesthetic production or media, and in every type of art object imaginable.

The branding services of Fisheye Solutions to Retaj also included the designing of stationary items, Catalogue and company profiles, uniforms and IDs, giveaways, posters, and flags.

Arabic calligraphy

Arabic calligraphy is the most important art form of the Islamic culture. Its effect and importance are found in every area of the Muslim world, in every century of Islamic history, in every branch of aesthetic production or media, and in every type of art object imaginable.
Speaking of the colors, we made sure they also revolve around their culture and nature as well. Earth tone was the one, because it has multiple meanings that are related to Saudi as a whole. It refers to "any color containing senses of brown – the color of ground or soil (earth).
It can also refer to "natural colors" which are the colors found in nature. These palettes can create a warm, nature-friendly atmospher

Retaj

Branding, packaging & Social Media

Who They Are

Challenge

Solution

T- Shirt & IDs

Givaways

Branding, Positioning & Packaging

Re-branding & Website

Branding & positioning

Branding & positioning

Branding & Positioning

Animation Video

Branding & positioning

Branding & Web Design

Branding , Social media & Website

Branding

Re-branding & Positioning

Branding & Positioning

Branding, Packaging & Social media

Branding

Branding & Positioning

Branding