Euro Sparkles is a jewellery brand that makes every day sophisticated dazzling, and Gemstones colours inspired jewellery, but at affordable prices. Launched in 2014 in Amman, Jordan by Dr. Hala Hijazi, Eurosparkles has been operating around the globe and expanding its branches towards more destinations.
Dr. Hala Hijazi’s dream was to expand globally with the brand, therefore reflecting the brand’s international standards was a priority. For us going global isn’t foreign. Our Fisheye vision enabled us to see brands from a wider perspective, which is essential when coming up with a strategy to advertise a brand to people from different countries and cultures.
First, we redesigned the logo, and since our product targets women that are looking for elegance and royalty we went for gold and purple as they proved to be the perfect combination for the brand.
The colour palette was inspired by the beauty and magic of Gemstones. And the typeface we chose is both sleek and elegant to match the style of Euro Sparkles jewellery and the brand’s concept.
Our collaboration with Euro Sparkles did not just end here, we also designed and developed Euro sparkles e-commerce website, their business cards, stationary, gift voucher rollups, and the company’s catalogue.
So much work was put into the website’s development, because we believed that when a company that dreams as big as Euro Sparkles does a website, it had to rise to the occasion and showcase the elegance and innovation that the brand is all about.
Day Roman Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu VvWw Xx Yy Zz
0123456789!@#$%^&*()
Headline font (in communications)
Arkhip Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu VvWw Xx Yy Zz
0123456789!@#$%^&*()
We made Euro Sparkles’ digital presence match its product’s beauty. Canada was the first stop, but with the help of Fisheye crowning the already innovative brand, it definitely wasn’t the last stop as Euro Sparkles’ expansion is now recognized internationally.
