Lino is an Australian oat packed in Egypt. It is a good source of energy, high in fiber, low in fat, and helps lower cholesterol levels. Lino offers a variety of the finest oat-based products to nourish your body. Lino Oats aims to help and motivate people to enjoy a healthier lifestyle.
Doesn’t everyone want to look and feel younger and healthier? Well yes but, we all start feeling less and less motivated once we start hearing about the healthy diet we should follow and the tasteless food we have to eat.
That’s the thing, Oat meals aren’t just for gym addicts or Olympic athletes, they’re for everyone, especially when they taste as good and as diverse as Lino.
But, how to break the stereotype about healthy food and advertise Lino for what it actually is? How to come up with a strategy that would attract both hardcore athletes and people who just want to follow a healthy lifestyle? Well, those challenges are what intrigued us so much at fisheye to work on this project.
Call it perfectionism or integrity, but we appreciate testing the product first. After tasting the oats in the office, we had a clear vision and direction on how to reflect all of their brand’s concepts into their brand name, packaging, and social media and advertise their flavors wisely.
Moving on to naming the product; it had to mean something to the owner for the authenticity of the brand. We don’t just design from the surface, we value passion. After extensive research in this particular market in Egypt, we concluded that orange was the ideal color for the package. The color of energy and excitement, what not to like? And it was also rare among what was already on the shelves.
On the bottom of the package, there is a symbol labelled “4A’s”, which represents the owners’ initials. A unique touch because we don’t work with an ordinary eye, we focus on the hidden details
But it’s “LEE-NO” by the way ;)
The result was a brand that radiates energy, from its brand name all the way to the tiniest details in the packaging. It’s not an unusual sight nowadays to see a sports addict with a lino in his hands or just a casual gym -goer with a bowl full of Lino’s oats.
We helped Lino conquer the market and as well as delivering their message, healthy nutrition can be for everyone.
Mission accomplished.
