CaterMate is a catering service founded by two Lebanese mothers who love to cook and want to put their heart in every dish they make. The company provides daily and weekly delicious homemade Egyptian American and Lebanese meals.
“LOVE AT FIRST BITE”
-CaterMate.
As for any food service/product the hardest part is always delivering the taste the consumer would get, while some describe the taste through words or visuals, we decided to do so by telling a story! The story of two mothers that see cooking as a passion rather than a job, giving their food the feeling of warmth, the warmth one would crave after a long day of work.
We came up with a strategy for CaterMate in the most delicious way possible, we tested every single dish the company offered… ok maybe we did a little bit more than testing! Anyways after a long day of office eating, we started picturing how the brand should look and speak.
The two founding women behind CaterMe feel for every mother and that no matter how tired a mother is, she will always want her family to eat the best and most delicious food. For all the mother out there to trust us with this great responsibility of feeding their loved ones, we decided to introduce ourselves as a kitchen partner rather than a business.
Our design team chose to highlight the logo with the red color to deliver the warmth in both its literal and metaphorical meanings, they also designed the packaging boxes for CaterMate and crafted their stationary materials as well as a signature doodling pattern.
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With the help of their new identity, CaterMate was able to gain the recognition they deserve and managed to attract customers with their unique packaging, logo, and stationery. CaterMate is now providing love across the country through home-cooked meals.
Mission Accomplished.
