IAB is one of the leading aviation services companies, founded in 1979. IAB has been offering wide and diversified array of aviation services at all Egyptian airports for the past 40 years. They are providing different services such as representation and permits, passenger services, catering, ramp services, maintenance, aviation security, cargo services, crew support, fuel and global flight support.
First, we appreciate how much the world is developing. It's kind of scary, but exciting. Being up to date to this evolution and cross of cultures isn’t a smooth process. IAB has been involved in this expansion for nearly a decade, but everything is destined to change and IAB decides to take the initiative and get ahead of things.
Our research team gathered a generalized insight on the Egyptian aviation industry in order to develop a creative approach to differentiate IAB from its competitors. Adjusting the logo was our concept of modernizing the company’s image, aiming to align the company with the current model of the market.
We usually reach the farthest part of the ocean with our ideas. The red hue we chose, symbolizes the enthusiasm and life that travelling enlightens; while the blue color represents the trust and loyalty that the passengers tend to have in the company.
A refashioned logo, a well-designed guideline, website and social media were the elements that helped us rebrand IAB to match the modern era of aviation.
The logo type and symbols conform to the basic principles of the overall identity. It’s important that these proportion are not altered in any way.
