• client :

    HRBrain

  • SERVICES:

    Branding & positioning, Social media & website

Who they are..

Born in Toronto and raised all over the world, HRbrain is an innovative IT recruiting organization that delivers customized, end-to-end contingent workforce solutions to Canada’s leading firms and organizations.


HRbrain focuses on creating customized staffing solutions for their clients to ensure clients are getting the talent they need to progress their business, while prioritizing the professional progression of their candidates.


“PROVIDING YOU WITH THE BRIGHTEST”.


-HR Brain

The Challenge…

Recruitment and contract staffing companies aren’t anything new, especially in the ICT field in Canada, so before coming up with a single idea, we decided to let our research team do their magic and assess all the strengths of HRbrain.

Surprisingly, they came back with so much. The methods HRbrain use in their recruitment are so advanced and ahead of most of the competitors, HRbrain isn’t just about finding a candidate for a company, it’s so much more than the simple recruitment process.

Branding such a unique company must be easy, right? Well not necessarily. The nature of most if not all social media platforms won’t allow you to go into much detail as the viewer will lose interest.

That’s when we decided to make our work as efficient as possible, making sure everything is as elaborative, detailed and simple as possible. Obviously without ever falling into the trap of oversimplifying things, because let’s face it, our target audience are shoulder deep in the ICT industry to say the least.

THE SOLUTION

With the right minds behind the project and a talented design team on the steering wheel, you can talk so much about a brand through its logo, luckily in Fisheye we have both!

We designed a logo that reflects HRbrain’s mission, as they wanted a simple, professional yet clever logo that spoke to their business. HRbrain mainly provides an endless loop of talented individuals to their unique clients, therefore, universal imagery is a fitting imagination for the logo.

We also created a website that doesn’t only raises awareness about the brand and its services to the target market, but is also used to add job posting to candidates. We also added a section dedicated to the IT industry, which contains related blogs, a marketing tool that will attract more and more people from the target audience.

And since their slogan is “Providing you with the brightest”, we decided to do the same by providing them with the most luminous designs for their social media platforms, website, company profile and brand identity.

light Bulb

LIGHT BULB

Ideas, skills, creativity.

PEOPLE

Talents, brains,experiences.

The brightest ideas spark when great minds meet together.

-INVERTED VERSION-

TYPEFACES

  • Proxima Nova Thin

  • Proxima Nova Semibold

  • Proxima Nova Extrabold

  • Condensed Thin

  • Condensed Semibold

  • Condensed Extrabold

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed nec ex eu dolor vulputate malesuada in quis tellus. Duis luctus velit volutpat, feugiat felis vitae, aliquam erat.

Proin dictum molestie gravida. Maecenas sed sapien sed lacus ornare feugiat ut eu eros. Nam tristique aliquet justo. Proin bibendum lacus eget quam congue, id maximus neque placerat.

Color Palette

Business Card

Business Card FrontBusiness Card Front

Company Profile

Profile Company Profile FrontProfile Company Profile Back

website

THE RESULT…

HRbrain was able to proudly direct applicants and clients to their website and present themselves professionally. Fisheye have been granted more work through this project, as it resonated with the IT market, and last but not least, the blog section on the website proved to be a success as many people came to know HRbrain through the blogs, since they’ve gained a wide following.
Mission accomplished.